👋🏻 Senior Product Designer with over 7 years of experience, specialising in growth-focused, human-centred design. I create impactful products and services that blend aesthetics, functionality, and data-driven insights to drive engagement and retention. Passionate about turning complex challenges into meaningful user experiences.
2024
[Soho House] Personalised Event Recommendation – New Feature
Working in a cross-functional team leveraging what we know about our members to deliver dynamic and curated recommendations that adapt to individual tastes at key moments in the booking and exploration journey.
2024
[Soho House] Booking Details Page and Journeys Revamp, Internal Tooling Improvements
Tailoring the presentation of event information pre- and post-booking to address member needs. Enhancing the overall journey by streamlining the booking management processes, ensuring an intuitive experience with clear communication of actions and policies.
2023-24
[Soho House] Experience Journey Map
Identifying what's working well, areas for improvement, and opportunities within the events, and screenings booking journey from both the members' and operational perspectives.
2021-22
[News UK] Parity Local Design System – White Label App and Web
Delivering a seamless digital experience across Wireless brands while streamlining the development of future features and product launches. This is achieved through a single, centralised design system, saving time and reducing costs for the business.