👋🏻 Senior Product Designer with 8+ years of experience specialising in AI and growth-focused design. Passionate about transforming complex challenges into intuitive, impactful designs seamlessly blending aesthetics, functionality, and data-driven insights to drive engagement and retention.
2024
[Soho House] Personalised Event Recommendation System, AI-driven Data Model – New App Feature
Working in a cross-functional team leveraging what we know about our members to deliver dynamic and curated recommendations that adapt to individual tastes at key moments in the exploration and booking journey.
PASSWORD2024
[Soho House] Booking Details Page and Journeys Redesign, Internal Event Management Tooling Improvements
Tailoring the presentation of event information pre- and post-booking to address member needs. Enhancing the overall journey by streamlining the booking management processes, ensuring an intuitive experience with clear communication of actions and policies.
2023-24
[Soho House] Experience Journey Map
Identifying what's working well, areas for improvement, and opportunities within the events, and screenings booking journey from both the members' and operational perspectives informing the product roadmap for 2024.
2021-22
[News UK] Parity Local Design System – White Label App and Web
Delivering a seamless digital experience across Wireless brands while streamlining the development of future features and product launches. This is achieved through a single, centralised design system, saving time and reducing costs for the business.
